Denver International Airport

Denver International Airport is home to one of the most believed conspiracy theories across the country. The theory goes that the solo sculptor, Luis Jimenez, was working on the 9,000 pound sculpture when it fell on him and severed an artery in his leg. Mr. Jimenez was so close to finishing, before his untimely death, that the team at DIA decided to commission his brother to finish the job. Once the horse was finished and erected, the sculpture became the figure-head of DIA. This story is all just a hoax developed by our creative team here at N.A.M. We were hired by DIA and the City of Denver to help re-brand the airport in order to help bring in new clients and interest from locals. DIA now recieves over 58.3 million travelers each year, bringing in money to the city and local businesses. Our team loved coming up with the name Bluecifer - which is now used by all the locals - and convincing others that the sculpture is cursed (we added the red glowing eyes for a dramatic and believable effect).